Singer Reimagined

Singer creates exquisite products for passionate individuals. And those same products are conceived and built by passionate people.                                                                    

We reimagine iconic design, combining heritage with cutting edge engineering and material science. 

Singer philosophy stands for exquisite craftmanship, a sober but distinctive aesthetics and the taste for exceptional details. What we define as "A Relentless Pursuit of Excellence". Our watches break the boundaries of conventional. Whenever we approach a subject we do it in the sake of improving it.

Forget everything you knew about the chronograph.

Singer Reimagined was born from to the encounter between Rob Dickinson, Founder of Singer Vehicle Design, and Marco Borraccino, Italian Watch Designer and Entrepreneur. 

Their shared passion for fine mechanics, both cars and watches, brought them to dare imagining timepieces that could fit Singer Vehicle Design philosophy, expanding the boundaries in the very challenging field of highwatchmaking. This is the subtle but strong link between the two
brands.