TAG Heuer

Since 1860, watchmaking pioneer TAG Heuer has been blending technological innovations, high-precision timekeeping and cutting-edge designs to create products whose performance continues to shape the passing of time.

From the rise of motor sports demanding precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking means today, and what it will be tomorrow.

That’s why the swiss brand is joining this year the list of the main actors of the watch-making industry participating to the Dubai Watch Week 2021. 

Discover one of the most exciting TAG Heuer launch this year

Creating a luxury watch is a challenge. For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015 and the launch of its Manufacture Heuer 02 movement with an 80-hour power reserve.