Born from the will to go beyond the standards, TUDOR’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity. Created by the founder of Rolex, Hans Wilsdorf, the TUDOR Watch Company was born with a mission to explore new territories, offering a watch that agents could sell at a more modest price than Rolex watches, and yet could attain its standards of dependability. The TUDOR of today has not drifted away from the original vision. While strictly adhering to the fundamentals of excellence, the design of a TUDOR watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.
“WE’RE DEVOTED TO THE CLASSIC. BUT REJECT THE STATUS QUO.”
TUDOR’s reinvention of the classics has kept their watches distinctive for more than half a century. Never afraid to redefine the rules, TUDOR’s new watches are strongly connected to the past while incorporating 21st-century technology. They also never shy away from pushing the boundaries of what’s new, experimenting with unusual materials, combinations and inspirations.
A TUDOR watch is born to dare.