Urwerk

Established in 1997, URWERK is a pioneer among independent watchmakers. Producing just 150 watches a year, the company sees itself as a craftsman’s studio where traditional expertise coexists with avant-garde styling. URWERK manufactures modern and complex watches that are unprecedented and in keeping with the most demanding criteria of fine watchmaking: independent design and research, advanced materials and handcrafted finishes. 
 
The original styling of each URWERK model is signed by chief designer Martin Frei, URWERK co-founder. “I come from a background where creativeness has no limits. I am in no way prisoner of the traditional constraints of watchmaking, and I can therefore be freely inspired by my cultural heritage."

The main reason to fall in love with a watch is an emotional one

The company manufactures modern and complex watches that are unprecedented and in keeping with the most demanding criteria of fine watchmaking: independent design and research, advanced materials and handcrafted finishes. 

The name URWERK comes from Ur of the Chaldees in Mesopotamia, where the Sumerian inhabitants first established units of time. Werk in the German language means an achievement or a mechanism. Thus, URWERK is a tribute to generations of watchmakers whose work has resulted in what we know today as haute horlogerie.