HOROLOGY FORUM 2024
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their expertise to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.
“The end of the path is where we begin.”
Audemars Piguet is delighted to take part in the Dubai Watch Week 2023 with a new large-scale exhibition entitled Seek Beyond that explores the Manufacture’s endless journey to new horizons. Driven by strong aspirations, a free-spirited attitude and the freedom conferred by its enduring independence, Audemars Piguet has repeatedly ventured outside of its comfort zone to push the limits of Haute Horlogerie. While deeply connected to its origins, the Manufacture has looked for inspiration in fields as diverse as art, music, sports, entertainment and architecture and established enriching cross-disciplinary dialogues. This outward-looking mindset has continually ignited the teams’ creativity, spurring them to unleash their imagination to move a step closer towards the extraordinary. Come and discover some of their unexpected creations.
Gallery
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