It all started with a passion for watchmaking and inspiration drawn from the world of aviation. A team of watch designers and aeronautical control panel specialists joined forces with one objective: creating timepieces ideally suited for professional use. Embracing the rich heritage of Swiss watchmaking, this team sought to satisfy the exacting demands of individuals operating in the most extreme circumstances.
To ensure that a watch perfectly meets the expectations of its users, Bell & Ross brings together experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their unique knowledge and experience, steadfast in their commitment to a guiding principle— the essential must never be compromised by the superfluous.
Bell & Ross watches meet four basic principles: legibility, functionality, precision, and reliability. Every single detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance.
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Today Bell & Ross timepieces can be found on the wrists of professionals working under extreme situations, such as astronauts, fighter pilots, deep sea divers, bomb disposal experts, high- performance athletes, renowned actors, rock stars, and urban explorers looking for new adventures.
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