HOROLOGY FORUM 2024
Founded in 1906 at Paris' Place Vendôme, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef. Over the decades, the excellence and creativity of the High Jewelry and Watchmaking Maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set TM technique, the Minaudière TM , the transformable Zip necklace and the Alhambra® motif. Its selection of exceptional gems that instill an emotion, and the savoir-faire of its virtuoso craftsmen, have given birth to enchanting jewelry and watchmaking collections. Whether inspired by nature, couture, dance or imaginary worlds, the Maison opens the gate to a timeless universe of beauty and harmony.
With the Poetry of Time®, Van Cleef & Arpels instills a distinctive dimension into the art of watchmaking: that of dreams and emotions. The Maison’s creations interpret the measurement of time as an invitation to imagine, wander and revel in happiness. The Maison draws from its history and emblematic sources of inspiration to depict the poetry of each instant. Within Van Cleef & Arpels' Workshops in Paris and Geneva, marvels of watchmaking technology mingle with precious materials and traditional savoir-faire to tell stories that bring the dials to life. Innovating complications, rare skills, and High Jewelry expertise combine to create a sense of wonder. From one collection to the other, each piece recounts a moment of grace and enchantment.
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