Georges Kern

Georges Kern acquired experience in the fast-moving- consumer-goods sector at Kraft Foods Switzerland before moving into the watch industry at TAG Heuer. 

In 2000, he joined Richemont, the Swiss luxury goods group, and was active in the integration of the brands A. Lange & Söhne, Jaeger-LeCoultre and IWC Schaffhausen following their acquisition. In 2002, at the age of 36, he became the youngest CEO within Richemont when he was chosen to run IWC Schaffhausen. In 2017, he was promoted to Head of Watchmaking, Marketing and Digital at Richemont and focused on supervising the Specialist Watchmaking Maisons. 

In 2017, Georges Kern was appointed the new CEO, Breitling.