Fiona Krüger

Fiona Krüger brings together the worlds of Fine Art, Design, and Horology. She activates and collaborates with an international network of highly specialised manufacturers and makers to create meaningful work.

Since founding her eponymous company in 2013, Fiona has designed, manufactured, and sold her own luxury timepieces, while also working as a creative force for other renowned brands and partners. Her skillset encompasses concept development, production, and asset creation, alongside consulting, which supports other brands in bringing their unique visions to life. Fiona has collaborated with prestigious brands like TASAKI, Ulysse Nardin, Fabergé and L’Épée 1839 and is a passionate educator, teaching at ECAL, one of the world’s leading design universities.

Fiona’s multicultural upbringing, combined with her fine art background, shapes her distinctive perspective on the watch industry. She brings a fresh and artistic approach that emphasises craftsmanship, innovation, and storytelling, making her work stand out in the luxury sector.