Hind Seddiqi

Hind Abdul Hamied Seddiqi is the Chief Marketing & Communications Officer at Seddiqi Holding and Director General of Dubai Watch Week. She is responsible for steering the marketing and communications strategies across all business units within Seddiqi Holding and including the strategic positioning and vision of Dubai Watch Week.  Hind also spearheads the Omni-Channel team and oversees the Customer Experience (CX) department across the group.

Since joining the family business over a decade ago, Hind has played an instrumental role in building the company’s Marketing department to better serve the company’s goals and vision. As a member of the Omni-Channel and ERP Advisory Working Group, Hind is responsible for leading and delivering end-to-end digital projects (e-commerce and non-e-commerce), and introducing an innovative technology ecosystem, as a key priority for Seddiqi Holding.  

Hind’s innate passion for horology resulted in the establishment of Dubai Watch Week in 2015, a global non-commercial platform dedicated to the preservation of horology and its custodians. With uniting the watch community and providing an educational platform at the forefront of the event’s objectives, Dubai Watch Week has evolved into a key calendar biennial event, and has entrenched Dubai as a global hub in the horology and luxury industry. A pioneer in the industry, Dubai Watch Week received the Special Jury Prize at the Grand Prix d’Horlogerie de Genève (GPHG) awards in 2021. Additionally, Hind served as a Jury member in 2022, making her the first woman from the Middle East to represent the industry on the GPHG Jury.

Her role extends to developing an internal communications strategy that is responsible for propelling a positive working culture within the organization, embracing the new business model and objectives outlined, and setting the foundations to become a future-proof and data-driven business. Under her guidance and leadership, the business has seen successful integration of SAP, Cegid, Salesforce amongst other platforms across the organization. Moving forward under Hind’s leadership, the business will work to outline its ESG strategy and roadmap.

Hind is also a member of the Dubai Chamber of Digital Economy board which was formed under the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister and Ruler of Dubai to lead a comprehensive economic development in Dubai and boost its position as a global business hub.