5 Reasons You Should Come to HF.10 in Hong Kong

Horology Forum's 10th instalment (AKA HF.10 to all the cool kids) is literally hours away, and whether you're still on the fence or just need to get a little more hyped, we've come up with five reasons why you need to make sure you've registered and swing past The Henderson in Central next week. 

Cheer on Asian watchmaking 

Why should the Swiss have all the fun? Surely, this will be one of the questions Carson Chan, founder of WatchProfessorAcademy.com will be asking in 'The Pendulum Swings East: A Panel on Asian Watchmaking Excellence.' This topical discussion between Atelier Wen's Co-Founder, Robin Tallendier, and Co-Founder of The Horology Club, Johnathan Chan, is set to explore the impact East Asia has had on watchmaking, its relationship to Switzerland, and why the region is coming into its own in 2024. 

Get some deeply practical inspo to start your own brand 

Are you thinking about starting your own watch brand, but lack the inspiration, imagination or family ties to make it happen? Don't worry, HF.10 has you covered in an innovative new relay workshop that promises to build a watch brand in 60 minutes. If anyone can shepherd the panel members to brand-building glory, it's moderator and Revolution Magazine founder Wei Koh. 

Gossip about Patek Philippe (and everything else) 

It might not be part of the formal schedule, but you just know Patek Philippe will be the topic on everyone's lips. At the time of writing, all we know about Patek Philippe's highly anticipated new collection is rumour and speculation, but by the time HF.10 starts, we're going to have all the facts. And by the end of the week, we're hoping that all guests will have come to an agreement about where we stand on the new release. 

Learn 300 years of watchmaking history in 40 minutes  

In 1989 American singer Billy Joel speed-ran through 50 years of history under five minutes in 'We Didn't Start the Fire.' Now, we haven't heard Tim Mosso sing, but we've got our fingers crossed that his 40-minute exploration of 300 years of matchmaking history is delivered with a dash of the Piano Man's flair. 

The love of watches 

Horology Forum is like no other watch event. It's not about selling; it's not about new releases. There's no hard sales agenda or stuffy formality. Horology Forum is a celebration of watch culture that's full of stimulating conversation and like-minded people. If you love watches, HF.10 is the place to be.