Maximilian Büsser was born in Italy before moving at an early age to Switzerland. Growing up in a multi-cultural environment – his father was a Swiss diplomat who met his Indian mother in Mumbai – led Büsser to develop a cross-cultural approach to life and to business.
In 2005 Büsser created the horological concept brand MB&F (Maximilian Büsser & Friends). MB&F develops radical horological concepts by working in small, hyper-creative groups composed of people the company enjoys working with.
Entrepreneurship is Büsser’s forte. In 1998, when only 31, he was appointed Managing Director of Harry Winston Rare Timepieces. In just seven years Büsser developed the company into a highly-respected haute horlogerie brand, resulting in a 900% increase in turnover.