Lisa Rokny

Lisa Rokny has spent 20 years enabling growth for luxury fashion and watch brands, delivering immersive campaigns across all platforms. As the founder and lead strategist of Avenue Fifty Two, she is currently focused on developing luxury brands and businesses who want to grow globally with purpose.  

Prior to launching Avenue Fifty Two, Lisa was Group Publisher of the Hearst business in the Middle East, later adding the Condé Nast portfolio. She led the digital transformation of heritage titles including Harper’s Bazaar, GQ and Architectural Digest and, as the Brand Director, she worked hand-in-glove with her clients to create 360’ platforms that speak to today’s luxury consumer.   

Before moving to Dubai she was based in London, working globally for companies including Emap, Yahoo and CBS.  She has won numerous industry accolades throughout her tenure and was recognised early on by Campaign Magazine as a “thought leader and pioneer”.