Keynote With Georges Kern

Hublot is a Swiss watch manufacturer established in 1980 and headquartered in Nyon. For its first ever timepiece, this fundamentally disruptive company combined a gold bezel with a rubber strap - giving birth to the Art of Fusion where tradition, innovation and craftsmanship become one. Over the years, it has evolved to embody the distinctive aesthetic and technical signature of the brand.

This identity was strengthened in 2005 with the release of the Big Bang, which attested to an unrivalled know-how in terms of complications, technical movements and cutting-edge materials including carbon, titanium, ceramic and sapphire. Leveraging on its newfound positioning within the watch industry, it now has over 130 boutiques worldwide.

This ground-breaking approach to watchmaking is summed up in its philosophy 'Be First, Unique and Different.' It gradually led to other collections with similarly innovative designs: Classic Fusion, Spirit of Big Bang, and Square Bang.