Rolex is an independent Swiss watch manufacture recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual watches are certified by COSC, and tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex according to its own criteria.
The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.
The brand is also actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
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With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise, while being mindful of tradition.
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